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Selling by telephone is a difficult job and most sales people
run out of steam before they run out of leads.
What is it that separates
the best sales people from the rest?
Enthusiasm and an ability to express confidence in the
product are a good start. Additionally, the best telephone
sales associates have an effective plan. They work that plan,
and they know how to execute correctly at each step of the
sales call.
Telephone Sales
Mastery works for the outbound sales person because it follows
a natural call flow and offers the best skills for every step
of a sales call, whether peaking the caller's interest quickly,
handling upfront, reflexive objections or closing for the
sale confidently.
"Telephone
Sales Mastery is the key that will
unlock the potential of your telemarketers."
Peaking Buyer Interest
Participants learn two highly important skill sets. First,
the module shows sales people how to identify the right buyer
when they are speaking with receptionists. Too many sales
opportunities never materialize simply because the wrong buyer
said, "No." Second, participants learn the process
for Peaking Buyer Interest, an easy-to-use skill that will
get callers interested and excited in the first 25 seconds
of a call. Sales people also learn unique secrets like "Shark-Proofing
Statements" and "Value Drivers" that help them
change the rules of telemarketing, tipping the advantages
in their favor.
Reflexive Objections
A sales person should never be stumped or unsure of what to
do when a caller says, "Not interested" near the
beginning of a call. These "reflexive" objections
are knee-jerk reactions which sales people can prepare for
and work through most of the time. This module shows them
how to do it with the Reflexive Objections process.
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